Sweetened puffed, honey flavored wheat cereal from Kellogg's that contains 10 Essential Vitamins and Minerals per serving. Since 1953 Kellogg's Honey Smacks have been part of Breakfast! In 1906, W.K. Kellogg founded the Kellogg Company in Battle Creek, Michigan. Kellogg was strongly dedicated to nutrition, health and value-and for more than 100 years, his commitment to excellence has guided the company. As the first company to fortify its cereals and create boxes that offer prizes, coupons and games, Kellogg has historically been a leader in industry, innovation and marketing. Today, as a top producer of cereal, snack and convenience foods, Kellogg is a company that you can always rely on for high quality and great taste.